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Introduction
03:59
Explain Components of a Service Concept
02:07
Describe Environment Analysis for Developing Service Model
04:43
Explain Service Design and Delivery Concept
03:24
Explain Aspects to Develop New Services
03:35
Explain Steps of Service Design Process
01:16
Explain What is meant by Service Blueprinting
07:59
Explain Steps for Developing Service Model
00:00
Explain Elements of a Service Marketing Mix
03:10
Explain Relevance of Brand Positioning for Consumers
04:14
Explain How to Measure Brand Equity of a Service
03:20
Describe the Planning and Branding of Services
00:55
Explain Components of Service Marketing Communication
04:47
Describe the Role of Intermediaries
00:48
Explain Pricing Strategy for Services
03:51
List the Tips for Effective Service Model Planning & Delivery
05:21
Developing a Service Model
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