‘Competitor Analysis’ is extremely crucial and the management should have a thorough knowledge and analysis of the general and competitive environment of the organization in order to make an organization successful. Organizations always operate within a competitive industry environment. They do not exist in vacuum. Analyzing an organization’s competitors helps an organization to discover its weaknesses, to identify opportunities for and threats to the organization from the industrial environment.
Course Content
Course Modules
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Introduction
03:21 -
Explain What is Competitor Analysis
03:27 -
List the Dimensions in Competitor Analysis
00:26 -
List the Objectives of Competitor Analysis
01:00 -
Explain Competitor Analysis in Strategic Planning
01:45 -
List the Benefits of Competitor Analysis
00:57 -
Explain the Steps of Competitor Analysis
07:29 -
Explain How to Identify Current & Potential Competitor
06:41 -
List the Sources of Potential Competitors
01:37 -
Explain What is Competitor Profiling
00:45 -
Explain What is CSF Analysis
04:00 -
Explain SWOT Analysis for Competitor Analysis
13:24 -
Explain How to Conduct Environmental Scanning
04:14 -
Explain Porter’s Five Forces Model of Competition
18:14 -
Explain What is Competitive Advantage
07:29 -
Explain the Blind Spots in Competitor Analysis
06:03
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