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Introduction
03:59
Explain What is a Category
00:48
Define Category Management
00:28
Explain What is Category Management
03:45
Describe the Basic Principles of Category Management
05:47
Explain the Components of Category Management
04:52
Explain the Steps of Category Management Business Process
15:43
Describe the Components of Category Role
03:06
Describe the Components of Category Strategy
00:58
Explain the Various Sub-category Strategies
01:59
Explain the Steps for Category Tactics and Execution
01:16
Describe How to Successfully Implement Category Strategy
06:57
Explain What is a Tactogram
01:44
Explain What are Category Captains
00:46
List the Benefits of a Category Manager
01:06
Describe the Important Meetings of Category Management
04:18
Category Management
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