When you want to be able to make more sales and drive growth in any business, you need to be able to connect with your target audience. Every business exists to fulfill a need and to help clients, customers, and consumers find what they want. The role of category management is to streamline the connection process so that your business grows the right way.
Course Content
Course Modules
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03:59
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Explain What is a Category
00:48 -
Define Category Management
00:28 -
Explain What is Category Management
03:45 -
Describe the Basic Principles of Category Management
05:47 -
Explain the Components of Category Management
04:52 -
Explain the Steps of Category Management Business Process
15:43 -
Describe the Components of Category Role
03:06 -
Describe the Components of Category Strategy
00:58 -
Explain the Various Sub-category Strategies
01:59 -
Explain the Steps for Category Tactics and Execution
01:16 -
Describe How to Successfully Implement Category Strategy
06:57 -
Explain What is a Tactogram
01:44 -
Explain What are Category Captains
00:46 -
List the Benefits of a Category Manager
01:06 -
Describe the Important Meetings of Category Management
04:18
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