Basics of Service Markets, Consumers and Products

What Will You Learn?

• Differentiate between Goods and Services
• Explain What is meant by Services Marketing
• Explain How Marketing of Services is Different
• Explain the Characteristics of Services
• Explain the Characteristics of Services TEST123 SCORM
• Explain the Types of Services
• Describe the Importance of Services Marketing
• Differentiate between Software Products and Services
• Explain the 7 Ps of Services Marketing
• Explain the Factors to Set Price for a Service
• Explain What is meant by a Service Encounter
• List the Benefits of Maintaining Service Quality
• Describe Importance of Value Addition in Service Industry
• Explain How to Keep Competitive Edge in Service Industry
• Explain the Challenges of Services Marketing

Material Includes

• 1 Hour video course
• 1 Downloadable file
• Full lifetime access
• Certificate of completion

Requirements

• No technical requirements needed
• Basic understanding of few management concepts and knowledge in basic English

Audience

• Are you struggling to analyze the strategies and policies of the service industry and product manufacturing industry then this course is relevant for you.  Students pursuing Management Studies, people interested to become entrepreneurs, Undergraduates, business people can enroll in this course and gain in-depth knowledge on both service and manufacturing industry.