Visual Merchandising and Store Design are an important aspect which are crucial to the success of a retail store as it helps to positively influence the consumer’s buying behaviour and also helps create a good image of the store and provide a unique, comfortable and happy shopping experience for its consumers. The primary aim of ‘Visual Merchandising’ is on the visual presentation of goods in retail stores.
Course Content
Course Modules
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Introduction
05:42 -
Explain What Is Visual Merchandising
02:05 -
Explain Relation between VMD and Sales Performance
01:03 -
Explain the Elements of Visual Merchandising
02:15 -
List the Tips for Effective Window Display
08:58 -
Explain Relation between VMD and Store Layout
01:10 -
Describe the Types of Store Layouts
06:16 -
List the Objectives of the Store Front Design
00:47 -
Explain How to Balance the Trade-offs in Store Design
00:37 -
List the Elements of Exterior and Interior Store Design
00:41 -
Explain the Considerations for Store Interior Design
03:59 -
List the Characteristics of a Good Store Design
05:59 -
List the Indications of Space Problem
01:01 -
Explain Role of Space Management in VMD & Store Design
00:48 -
Explain Use VMD & Store Design to Influence Consumers
01:14 -
List the Factors Influencing VMD and Store Design
03:18
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